From a Dusty Store
To +240% Revenue.

A Store That Looked Fine and Sold Badly.

The client sells homeware across three brands from a warehouse in Al Quoz. Their existing site had been built four years earlier by a freelancer who had since left the country. Nobody on the team could add a product without breaking the layout, the mobile checkout took eleven taps, and the Meta pixel had been firing on the wrong event since the day it was installed.

They were not short of traffic. They were losing it at the point of purchase, and no one could prove where.

What We Did

1. Rebuilt the store on a platform they can run

We moved the catalogue onto a properly structured Shopify build with a custom theme matching their brand, collection filtering that reflects how customers actually shop, and a three-step checkout with local payment methods and cash on delivery.

Everything the marketing team touches weekly — banners, collections, campaign landing pages — became an editable block. Training took ninety minutes. They have not needed us to publish a product since.

2. Fixed the measurement before touching budget

Before a single campaign went live, we rebuilt tracking end to end: GA4 with clean e-commerce events, server-side conversions through the Conversions API, and a Looker Studio dashboard that shows revenue by channel, campaign and product category in one screen.

The first honest week of data told us that 40% of their spend was going to a campaign that had never produced a single sale.

3. Rebuilt acquisition around what actually converted

We cut the dead campaigns, rebuilt Meta around a small set of strong creative concepts, and put Google Shopping behind the products with the healthiest margins. Retargeting was split by intent: cart abandoners, product viewers and past customers each got a different message and a different offer.

New creative was produced monthly from a single shoot day, which kept the ad account fed without a separate production budget every time fatigue set in.

The Result

Nine months after launch the group is doing 3.4 times the monthly online revenue it was doing before, at a lower cost per purchase and with a team that manages the store themselves. Paid social and Google Shopping now run at a blended 3.8x return, and organic revenue — which barely existed at the start — contributes just under a fifth of the total.

We now work with them on a monthly retainer covering campaign management, one shoot day and ongoing conversion testing.